Office reception signage can tell a story about your business. Whether rustic and friendly or poised and modern, a well-designed sign can create a great first impression with visitors.
In addition, a high-quality reception sign shows you are serious about your business and take pride in your company image.
Visuals
First impressions are formed in seconds, and the appearance of a reception area will influence visitors’ perceptions about your business. Effective office reception signage Austin can help you create a positive impression by instantly communicating your company’s brand, values, and professionalism to visitors.
Signs can be a great way to differentiate your organization from others in the same industry and region. Custom signs with your logo and contact information showcase your brand and set you apart from competitors. They also show that you take pride in your business and believe in it enough to invest in high-quality signage.
Besides offering your contact information, reception signage can also provide vital directional information for visitors. You can choose from several types of signs, including ADA signs, directory signs, and digital signage that display different messages regularly.
Text
Signage is a crucial medium for communicating messages with clarity. However, many businesses need to remember that the text is equally important. The words on your office signage should be short, concise, and straightforward.
One of the most effective ways to communicate your company message is through visuals that depict emotions. For example, using a smiling face as the focal point of your office signage shows that your company is happy and friendly. On the other hand, frowning faces can create a negative first impression.
Office signage is a must-have for all businesses, no matter the industry or size of their workforce. It showcases a brand’s identity, provides directions for individuals, and helps maintain a professional environment. It also instills recognition among employees and promotes inclusivity in the workplace. There are many types of long-term office signage, from reception signs to wayfinding, health and safety, and washroom signs. Nonetheless, they all play a significant role in building an influential corporate culture.
Directions
When visitors see your reception sign, they make judgments, consciously and unconsciously, about the business as a whole. A fantastic-looking sign conveys your company as a professional establishment and showcases your pride in your brand.
Directional signs and graphics also streamline visitors’ experience by letting them know where to go. This eliminates the need for them to ask a receptionist for directions, which makes the entire visit more efficient.
There are many different types of office reception signage, but all of them should reflect your brand and create a cohesive look in the lobby. Backlit graphics are popular because they can use LED lighting and exchangeable fabric overlays to create a unique signage experience. Other options include murals and textured walls, offering an attractive and creative aesthetic. Mounting your reception sign in the center of one of these textured walls will attract attention and draw more eyes to it.
Tone
Reception and lobby signage are clients’ first impressions of your organization. It’s a chance to show off your brand identity and set the tone of customer service before they even speak to a representative.
Choose a theme and tone that reflects your company’s personality and culture to make the most of this opportunity. Warm colors and comfortable seating create a welcoming atmosphere, while clear signage ensures visitors know where to go.
Many different styles of reception signs are available, from a pronounced 3-D company logo sign to an attractive wall mural. Whether you opt for a minimal look or a more elaborate style, your office reception signs will help communicate that your company is professional and dedicated to excellence. Strong branding also raises brand visibility and instantly lets customers recognize your business name in other contexts. Pair your reception signage with a living wall featuring real or faux plants for the ultimate look.